DANBURY, Conn. - Western Connecticut State University has aligned with Influxer to be the first official partner of WestConn Wolves Athletics in the name, image and likeness space.

Influxer was founded in Dallas, Texas in 2022 with the goal of connecting student-athletes to the resources they needed to thrive in the NIL market. The company works with more than 44,000 student-athletes across more than 400 universities around the country, offering student-athletes the chance to sell personalized merchandise with their school's officially licensed branding. In addition to creating a personal store space for each student-athlete, Influxer is also committed to providing student-athletes with the education required to succeed in this new environment. Influxer staff are available for free one-on-one coaching on a variety of topics from social media marketing to taxes to reading contracts. The company also offers paid internships to student-athletes on most of their partner campuses to assist in marketing, graphic design, business and other facets of the company.

"The NIL landscape is constantly evolving and working with Lori Mazza, David Kingsley and the administration has been an amazing opportunity to see the vision they have for WestConn providing great options through Influxer for their student-athletes," Influxer Vice President Keith Miller said. "They see this as not simply a transactional opportunity, but as an opportunity to develop long term skills for life."

Once a WestConn student-athlete has opted into the store, Wolves fans will be able find the new apparel at the official WestConn Influxer store as well as the student's own personalized site. All designs are approved by the university and are available in every student-athlete's own store in the same sport. The merchandise list includes hats, shirts, sweatshirts, jerseys, tumblers and more, with new designs and products being rolled out throughout the year.

"We are excited to partner with Influxer to give WestConn student-athletes an additional NIL opportunity, said Mazza.  "Current student-athletes and future recruits will have access to the resources that Influxer provides, so that they can build and grow their personal brand.  Our student-athletes work hard in both competition and the classroom, and that is an asset worth branding.  WestConn strives to deliver a first-class experience in the NIL space."