DANBURY, Conn. - Western Connecticut State University, a NCAA Division III competing institution based in Danbury, Connecticut today announced that it has established a new athletic partnership with Under Armour and BSN Sports, the nation's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. Through this partnership, BSN Sports will support the WestConn Athletic Program for the next three years as the official apparel and equipment provider to all student athletes, coaches, and supporters in premier Under Armour product selection.

"We are excited to establish this agreement between Western Connecticut State University, BSN Sports, and Under Armour, which will bring immediate benefit to the student athletes, coaches, and staff representing their community on and off the field of play," said Bill Stote, BSN Sports Senior Vice President of Collegiate Select Partnerships. "The WestConn Athletic Program will be furnished with the best products possible for all the athletic teams and their partners, whether by leveraging our unmatched relationship with brand partners like UNDER ARMOUR or utilizing exclusive access to our customizable fanwear platforms to keep growing the Western Connecticut State University athletic brand."

"Our goal at WestConn is to deliver the best student athlete experience by providing our students the best opportunity to excel not only in the classroom but in competition as well," said Lori Mazza, Director of Athletics and Recreation at Western Connecticut State University. "We launched our new branding a few years ago and with our partnership with Under Armour and BSN Sports, this will give our students a sense of identity with the very best athletic apparel as they represent WestConn both regionally and nationally. I get excited when I see our student athletes wear their athletic apparel proudly on campus and in the community, and this partnership will be a further extension of that pride over the next several years."

About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.

About UNDER ARMOUR, Inc. UNDER ARMOUR, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear, and accessories. Powered by one of the world's largest digitally connected fitness and wellness communities, Under Armour's innovative products and experiences are designed to help advance human performance, making all athletes better. For further information, please visit https://about.underarmour.com and to shop all Under Armour gear visit www.UnderArmour.com.